Course curriculum

  • 1

    Get Started: Your Roadmap

    • Introduction

    • EXTRA: Help Setting Sales Goals

    • EXTRA: Help Creating a Marketing Budget

    • EXTRA: How to Use the Roadmap
  • 2

    1: Your Marketing Strategy

    • Introduction: Creating Your Marketing Strategy

    • Buyer Journey: Understanding Your Ideal Client - Aleya Harris

    • Buyer Journey: Building Your Ideal Client Profile - Aleya Harris

    • Buyer Journey: Create Your Content Strategy - Aleya Harris

    • Standing Out - Candice Coppola

    • Opportunities & Differences - Michelle Loretta

    • Digital Plan: Market Research - Christie Osborne

    • Discussion after Week 1 on Zoom
  • 3

    2: Branding Strategy

    • Introduction to Branding Strategy

    • Curating a Cohesive Brand - Kristi Drago-Price

    • Inclusive Marketing - Christie Lindor

    • Canva Hacks - Natalia Kalinska

    • Discussion after Week 2 on Zoom
  • 4

    3: Social Media Strategy

    • Introduction to Social Media Strategy

    • Instagram - Lauren Grove

    • Reels - Natasha Samuel

    • Social Media Content Systems - Andréa Jones

    • Digital Plan: Tracking Links - Christie Osborne

    • Discussion after Week 3 on Zoom
  • 5

    4: Search Strategy

    • Introduction to Search Strategy

    • Get Found on Google - Sara Dunn

    • Get Found on YouTube - Trena Little

    • Get Found on Pinterest - Julianne Smith

    • Discussion after Week 4 on Zoom
  • 6

    5: Press, Directories, and Networking

    • Introduction to Press, Networking, and Directory Listings

    • Pitching to Press & Podcasts - Meghan Ely

    • Optimizing Directory Listings - Ashley Ebert

    • Networking & Relationship Strategies - Michelle Loretta

    • Discussion after Week 5 on Zoom
  • 7

    6: Digital Goals & Your Marketing Plan

    • Introduction to Your Marketing Plan

    • Digital Goals & KPIs - Christie Osborne

    • Google Analytics - Christie Osborne

    • Your Marketing Plan - Michelle Loretta

    • Discussion after Week 6 on Zoom